
My summer job here at the Chautauqua Institution involves setting up various classrooms and fixing issues with TVs, Overhead Projectors, Slide Projectors, etc. I work with an older man a few days a week, and for the most part we work together in the same way that I would work with someone my own age. However, the other day I looked down at his shoes, and our age difference became apparent. He was wearing what I would consider the classic "old man shoes" (no offense intended if my readers are worried that they may fall into this category). These shoes were (once) white, generally unappealing, and dusted lightly with mud. They looked like they came out of the bargain bin at a payless shoes...but I digress. What really interested me when I noticed his shoes was that they prominently featured the Nike Swoosh. The immediate question that came to my mind was why would Nike make these shoes? and also having decided to make these ugly shoes, why would they stamp a huge Nike logo on them? I wonder if Nike has a marketing team that is charged with providing shoes to bargain bin shoppers and others who would like to make it clear to the world that they don't care how dirty their shoes are, they want you to slow down when you are riding your bike! And stop playing that blasted rap music so loud.
I can just imagine the ad campaign...
